Web Analytic Companies

The first company that I researched was Coremetrics. I searched for the best analytic companies and this company came up on multiple sites. Coremetrics is known for their customer service. They maintain a relationship even after you buy the program. They customize and modify your data to meet your needs. They over hundreds of tools and features to improve the quality of data from your site. They offer industry benchmarking so you know where you stand with your competitors. They also offer impression monitoring which counts how many times a visitor saw an ad before clicking on it. Unlike Omniture, which I will speak of next, they offer a seventh generation paid search optimization instead of second generation.

The second company I researched was Omniture Site Catalyst 14. They track visitors using mobile browsers,video monitoring capabilities and monitor social networks for mention of your products. They have clients such as CBS, Pepsi, CNN, and GM which have given great positive feedback about the company. Since social networking sites are so popular and continue to rise, it is important to track activity. They track apps on them and what people are talking about your product. Video tracking is also important, which they do as well.

The third company I researched was WebTrends 9. Clients are McAfee Security,ShopNBC.com, and Virgin Atlantic. They are known to look at what competitors are missing and act on it so they offer it before their competitors. Recently they added social media analytics. They offer such things as social measurement and visitor intelligence. They offer report stat intervals so you know exactly when and what exactly your visitors were doing. They offer free educational guides and referrals. They do not offer free versions of their products.

After researching the companies, They were the three most popular I searched. All having great client lists, and offerings, they do differ. If you are big on social media and social networking and videos, I would recommend Omniture. Coremetrics seems to me like the top dog. With their high level of customer service and the higher level of search optimization, I would go to them first.